Thursday, November 5, 2009

Should we wait to fix a mistake?

Sometimes mistakes happen in business. It can be as simple as staff error or equipment failure. In medicine this can have an adverse affect on the patient. In business it can mean bad publicity, for example recently a man was at a famous casino and the machine indicated that he had won $166 million. However the machine’s top prize was only $2,500. Initially they told him that it was a mistake and that he would take away nothing even though the machine clearly showed that he had won something. They pointed out the disclaimer on the machine and told him that it was an electronic error and therefore no prize would be awarded. Needless to say, he had the news on this one and it hit the wire service and was picked up and broadcasted around the country. The big question will be how much is this going to cost the business in the long run? Maybe they shouldn’t pay the entire amount that the man thought he won, but why not pay the machine’s maximum limit since it did show that he had won something? How many people have heard about this and how much is it going to affect the business image? Would it not have been worth it to offer something to the man on the spot? Later on after the story initially ran and they received so much negative publicity, they did offer an undisclosed settlement, but the damage had already been done to their reputation.

Every day in practices across the country, mistakes can happen. There has always been concern about admitting mistakes in healthcare, but sometimes it is a good idea and as soon as possible. Maybe just a simply apology from the staff member that made the mistake may be enough to satisfy the person before the problem spreads. How many people will the unhappy patient tell the longer the problem exists? What damage will it do and with on-line comments can it even be measured any more? The question becomes how much is our image worth to us? Everyone makes mistakes, but waiting to fix them can hurt.

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